North is trying to become the Warby Parker of augmented reality glasses

Although few people seem to really want to wear smart glasses or goggles -- think Google Glass or Snapchat Spectacles -- a startup thinks it's figured out the recipe to augmented reality success. North, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that'll sell lots of connected glasses. It's trying to create the first pair of "everyday smart glasses." When I meet Stephen Lake, CEO of No...